Snapchat, not long ago an ad-free platform, is preparing to ramp up the promotional content. In a series of industry-targeted announcements, the company has detailed several initiatives that will inevitably result in users seeing ads more frequently than they do now.
With over 50 million North American users and 100 million total, it apparently is time for Snapchat to make some real money. Chances are, given that the company has taken on several rounds of venture capital investments, Snapchat is looking ahead to an IPO.
Read MoreSnapchat Will Soon Include Many More Ads As Company Tries To Wean Itself Off Venture Capital was written by the awesome team at Android Police.
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