With most commercials in the US, companies compare their products to "the leading brand" or "competing product." But not so in the telecom industry. Carriers often go after their competitors with satirical ads and CEO rants, calling out each other on their claims and figures. Sprint is no stranger to this behavior, and has started a series of ads directly targeting Verizon.
The first commercial, embedded above, is for a mock store called "Twice the Price." The premise is that because Verizon can get away with charging "twice the price" (more on that later), than the 'Twice the Price Store' should be able to as well.
Read MoreSprint mocks Verizon's prices with hillarious 'Twice the Price' ad campaign was written by the awesome team at Android Police.
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